US A STRONG SENSE OF FAMILY Collections with character to perpetuate the MOREL family saga. INDEPENDENT Morel takes advantage of its freedom and plays the independence card to create complementary collections. ON THE LOOK OUT Always on the lookout for the latest trends and the newest technologies, MOREL has its own design centre in the heart of the French Jura. LOYAL Loyal to its customers and loyal to its history: MOREL has lasting appeal. CURIOUS Following its instinct, MOREL is exploring new territories and being adopted by new customers all over the world. AFFECTIONATE A people-friendly company, MOREL pampers its customers and takes care of its employees. INTUITIVE Guided by its sixth sense, MOREL places the product at the centre of its strategy. AGILE Supple and agile in all circumstances, MOREL's dynamic teams are here to serve.