In a competitive market, MOREL positions itself as a family company, internally renowned within the optics market. Thanks to important means in terms of marketing and creation, where it has a design center available and completely devoted to the developpment of its collections and communications, it has learned to impose its own brands through an unusual strategy. Regrouped on a sole production site at Morbier, it manufactures and distributes its products from a centralized stock for the world.

INTEGRAL INDUSTRIAL CONTROL

The special feature of the MOREL company is a complete manufacturing integration. Creation, marketing, prototypes, tools, the set of manufacturing phases: the process completences is integrated. Advantages : the mastered know-how that has learned how to adapt itself to new technologies, a reactivation and a quality appreciated and known for its products.

INDEPENDENCE

The family group is independent since its creation in 1880. Such independence offers strategic freedom in the medium and long terms. A worldwide distribution with network of exclusive partners, as well as all branches has successfully been built up.

INTERNATIONAL AWARDS