US test : US Creativity - MOREL Lunettes, eyewear creator since 1880
Creativity

With each new collection, our know-how, resulting from more than 130 years in the industry, is combined with outstanding creativity which is now our major asset in an increasingly competitive global optical market.

Our "design center" houses specialist designers for each brand and is buzzing with ideas that ensure maximum product differentiation. 

The strategic importance of design at MOREL is clearly demonstrated through the complementary brands within our product offer, and the quality and inventiveness of our collections.


Morel won the red dot award!

For the 3rd time in the space of six months, Morel has won an award for the design of its Öga Lamtra frame. After receiving both a V Award (Hong Kong) and an iF DESIGN (Germany), Morel has now al ...


Morel has its best worker of france

As a company, Morel rewards creative design! The title of “Best Worker of France” has rewarded its strategy, based on creativity and know-how.  The 25th “Best Optician Workers o ...


Creativity at the heart of the company

An open and welcoming office, housing specialist designers for each brand and each conceptual world: from the frame to the display stand to the case, everything comes from their creativity which aims ...


2012: morel invents the first wicker temples

Combining the trend for natural materials and a growing interest in craftsmanship, MOREL produced a highly innovative eyewear idea in 2012: frames with temples covered in woven wicker. This unusual an ...


2008: morel invents the magic forest

The "dual material" wood and synthetic glass temple of the GLASSTRA concept created the appearance of a material so homogeneous that nature herself could have created it. With invisible functional com ...


2008, 2009: morel receives 2 silmo gold awards

In 2008, the reputation of Morel was further enhanced with a Silmo Gold Award in the optical frame category (style – design) for "Osaka", from the Nomad brand. The special design of the award-wi ...


2003: morel creates the brand concept

The concept started with the launch of Öga, a resolutely "global" brand supported by unique marketing and sold all over the world. The concept was gradually extended by Amélie Morel, the d ...


1996: new avenues from the vision of the future design competition

It all started on a day in 1996 when Jérôme Morel organized a competition for the bicentenary of the eyewear industry. Entitled "Visions of the Future", young designers were invited to de ...


1996: birth of an ultra-light screwless frame

In 1995, Morel designed "Flight", an extremely light frame which had the distinctive feature of containing no screws. These were replaced by a hinge system resting on a clip-on ball-and-socket joint, ...


1980: morel creates different collections

In the early 1980s, Morel introduced a collection of brightly-colored acetate frames with a gently eccentric design under its own brand "SOPHIA ROSETTI". The models were greeted with great enthusiasm ...


1977: design takes center-stage in the company

In 1977, one year after the death of Marius Morel, the company hired a designer-prototyper. Until that point, Jacques Morel has been responsible for design, often supported by one of the company's rep ...


1960: first design steps

In 1960, plastic frames were back in fashion after the 1940s penchant for metal. This change was the result of a new material, rhodoid (a contraction of Rhône-Poulenc, its inventor, and celluloi ...