Morel Nederland and Morel Belux: the family is expanding!
Morel has created Morel Nederland and Morel Belux, in partnership with Bobo’s Eyewear and Williame Optics respectively - its Dutch and Belgian partners.With an already enhanced presence in the US, Hong Kong, Sweden, Switzerland and Brazil, those two new divisions emphasizes Morel's presence internationally.
The mission of Morel Nederland and Morel Belux
The experts at Morel Nederland and Morel Belux will be the opticians' direct interlocutors in the Netherlands, Luxembourg and Belgium, to best represent the richness of what Morel has to offer:
- Its additional brands and their environment
- Its reactive customer service,
- Its independence (Morel only owns proper brands),
- Its proximity with the optician.
The globetrotter company
The international plan is part of Morel's DNA, as it has been investing several markets all over the world since the 50s, including the American market.
A strong presence that has earned the company "an exportation oscar", awarded by the French government in 1958.
Today, Morel achieves 75% of its turnover internationally thanks to a network of distribution partners present in 80 countries.