US´╗┐ test : US A Dynamic Business - MOREL Lunettes, eyewear creator since 1880
A Dynamic Business

In just a few decades, MOREL has created its own brands and sells its products all around the world, making it a global French company.

Today, more than 75% of our business is generated outside France, which nevertheless continues to be the source of inspiration for our design.

The dynamic creativity of the company has been rewarded over the years with many different international prizes.

The best reward, however, continues to be the loyalty of our customers and the satisfaction of consumers.


Morel is nominated for silmo d'or award.

With ÖGA Lamatra MOREL is nominated for Silmo d'Or Award category FRAME TECHNOLOGICAL INNOVATION. To achieve a design that is unique, Oga constantly develops new processes. The flex concept, ...


International dynamism

The company has always focused on exports and today 75% of MARIUS MOREL business is generated outside the domestic market thanks to the presence of loyal distributor partners in more than 80 countries ...


International prizes

The dynamism of MOREL has been rewarded with a host of international prizes. However, the greatest reward for the company continues to be the support of opticians and consumers all over the world. ...


1994: exports change direction

Francis Morel, the eldest son of Jacques Morel, followed in the footsteps of his uncle Michel, entering the company's export department in 1994. His first customer visits started in the Middle East, w ...


1980: the asian market gains ground

In Hong Kong, thanks to the work carried out by MOREL'S exclusive distributor, one out of every two people was now wearing Morel glasses! At the 1981 Silmo international show, the same distributor eve ...


1976: morel enters the asian market

In 1976, Morel concluded an exclusive agreement with Mr Leung, an Asian customer, for the distribution of its frames. Mr Leung's company, "Artist Optical Co.", flooded the Asian market with Morel eyew ...


1973: the strategic export challenge

In May 1973, Marius and Jacques realized that in the future customers would no longer come to Morez to place their orders and that it was no longer "enough" for the company to manufacture what was on ...


1967: morel helps create the first silmo show

In May 1967, together with other eyewear manufacturers, Morel helped create the first Eyewear and Optics Show, which until then had simply been included in a section of the International Plastics Show ...


1958: morel wins the french export oscar

In 1958, the company was awarded an "export Oscar" by the French government for all its sales activities. Morel, like many eyewear companies in the Jura, had always done business abroad, but exports n ...


1945: a dynamic strategy for the domestic market

At the end of the war, to maximize distribution in France, Marius Morel concluded a partnership agreement with Archives Optic, a Parisian distribution company in rue des Archives in the Marais, in the ...